Walt Disney Company
Mission Statement
The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
It describes well that the company offers entertainment and information. It doesn't really describe the company well, they don't say why they do what they do but they describe what they do, also they don't describe the markets they serve even though this is a large part of their company. This statement could contain some more information but in general is ok.
Hershey's Company
Mission Statement
Undisputed Marketplace Leadership
In this business the goal is to be at the top of any contender, in the Candy industry. Hershey's creates some of the worlds cheapest Candies with a unique flavor. This mission statement isn't very good, I think that it describes little and tries to be short but good but fails. This mission statement really doesn't describe anything and only states the goal of the company in two words. This mission statement isn't good and is too brief... It doesn't describe the functions or what the company produces.